Our story began when our Swedish co-founder arrived in Australia and realized the specialized detergents she’d grown accustomed to back home simply weren’t available here. In Sweden, quality and sustainability go hand in hand—especially when it comes to caring for activewear. Determined to fill the gap, she teamed up with like-minded partners to bring an innovative, eco-friendly detergent solution to Australia. Today, we’re proud to offer a product that combines Scandinavian standards of performance with a deep commitment to keeping both your leggings and our environment in top condition.